Originating in East London, England, ALLSAINTS was founded in 1994 and now boasts over 245 stores worldwide, spanning 27 countries across the UK, Europe, the Americas, Asia, and the Middle East, employing approximately 3,000 people. All are committed to the brand's core values of "attitude, individuality, and creativity," creating a comprehensive consumer experience. ALLSAINTS possesses a digital mindset and innovative, experimental design philosophy. We not only express our creative and detail-oriented brand spirit in our designs but also convey the confidence, attitude, creativity, and independent spirit of East London to consumers through music and short films.